I have noticed the same aging with Brendan from Santa Cruz, a Paul Saladino type, who promotes kind of the same anti seed oil-surf bro lifestyle as Paul. Where they differ though is that Brendan is an weed bro who sells hemp products as well as beef tallow.
Compare these two screenshots from his tiktok page, the first one is from 2022 and the second one 2024, roughly 2 years apart. In the first photo he is 30 years old and in the second he’s 32.
2022:
2024:
Maybe it’s the hemp ?